When I started this company, I knew there would be two types of customers: the first group will love our products and shout it from the rooftops sharing with everyone their own personal story of why they use our Mir products and how it has improved their daily activities in life. The second group will also love our products, know the quality in the product but would never shout it from the roof tops to everyone. They would be whispering to trusted close friends and family about it but not much more. I know this because of the confusion surrounding industrial hemp and cannabis’ more famous family member marijuana. I wasn’t aware the number in the second group would be so much higher than what it is.
How can I tell? Simple. I just turn to the social media platforms that we use. I have a handful of likes and comments. Mainly from my family and friends and they kindly share our posts (thanks guys). And for that I am so grateful. But as we market our brand, I fear of being too redundant or reposting the same message repeatedly. No new followers, no new comments. That is until I’m out in public and run into people. And I’m always shocked when they say: “I love your post. I am learning so much from them. Thanks for sharing all this information with me. Keep it coming.” Someone is reading, watching, and learning from all the information on our website and social media posts and that is awesome. They just won’t actively engage on a public forum and I can understand that because of the perceived stigma of industrial hemp.
I’d like to see the perceived stigma of industrial hemp in a better light and that is one of my driving goals: for CBD oil and products to become a daily regimen much like taking a daily vitamin. In a couple of years when it becomes more mainstream (and we are fast approaching this) people will feel more comfortable suggesting this supplement to friends and family. We are already seeing where doctors are prescribing CBD oil tinctures to their patients to help with stress and other disorders and we applaud these forward-thinking doctors.
How do we make this supplement more mainstream and acceptable? Two answers: education and time. Our primary goal is to educate the consumer on understanding industrials hemps health pros and function, understanding product labels, understanding the terminology, and more. And we know this will take time. This plant was put on a controlled substance list by the federal government in 1970 and banned from growing in America because of its relationship to marijuana. For over 49 years we have been told it is bad on a federal level and carries hefty penalties if you were to grow it without a permit or possess it with any trace amounts of THC.
Fast forward to now: industrial hemp is legal and it’s confusing. We have learned every mammal has an endocannabinoid system in their body and it needs to be nourished. We have discovered the trace amounts of THC cannot effect you on a psychoactive level but actually nourish your endocannabinoid system in your body (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3820295/) right along with the rest of the CBD oil extract from the industrial hemp plant. We are learning this simple supplement is a powerhouse in prevention, relieving pain, inflammation in the body, and more.
We are committed to educating people about and advocating for CBD oil and CBD products until the stigma is nothing more than a chuckle followed by: “What was the big deal on this?” When more people start asking this question, then we know we are going in the right direction to making CBD products more mainstream.