The cannabis industry is a budding industry…I love that one liner. I never get tired of it, it is guaranteed to bring a couple of chuckles into the conversation. But this budding industry is a confusing maze of information and misinformation. My hope is to help you navigate it and understand it better.
Cannabis is a family of plants. This family includes 3 members: Sativa, Indica, and Ruderalis. The well-known member of this family is cannabis Indica AKA: marijuana. Marijuana has 2 uses: medicinal and recreational. Marijuana produces high levels of THC (tetrahydrocannabinol) which is the psychoactive element that produces the high most people experience (marijuana has THC levels 5.0-30.0%). Marijuana is illegal on a federal level in all 50 states but various states have passed their own laws making it legal on the state level either for medicinal or recreational purposes (in some states it’s legal for both purposes).
Cannabis sativa is the powerhouse of the cannabis family. It is known by the name industrial hemp (AKA hemp) and has over 25,000 known uses. These include fiber for clothes, housing materials, and more. It is legal on a federal level in all 50 states. One of the biggest selling items right now is cannabinoid oil (AKA CBD oil). This plant is high in CBD oil and low in THC levels (less than 0.3%). CBD oil is known to help with inflammation, oxidation in the body, autoimmune diseases, and more.
Cannabis Ruderalis is grown in northern Europe and has lower levels of THC than the American hemp plant (0.2% or less) and this is used to make CBD oil. This plant grows smaller than the hemp plant and grows wild as well.
As I stated before, the cannabis industry is a budding industry. With the legalization of marijuana in a handful of states followed by the legalization of industrial hemp in all 50 states. And the hot topic of CBD oil is a much-debated topic of information and misinformation, often overlapping facts of marijuana being incorrectly lumped in with hemp. As industrial hemp became legal, we formed our company with the commitment of using only North American grown organic industrial hemp in our products. We took the stance of not being a part of the marijuana industry. There are companies in states that started out and remain in the marijuana industry but now also straddle the hemp and CBD industry because of the wider market availability. While there is nothing wrong with this strategy, we felt industrial hemp products offered so many benefits without increasing THC levels in the user’s body. Increase levels of THC can impact people’s ability to function, much like alcohol.
Our products are blended in an FDA approved facility. This facility has never processed marijuana. We don’t have to worry about cross contamination or miss labeling bottles with incorrect content. These are decisions we made and continue to stand by.
Mir product labels have a QR code printed on them and this scans to our product page. Industrial hemp is required to be batch tested to show THC levels, trace minerals, and to make sure there are no contaminants (think of the flood of imported cheap oils on the market now, there are no batch tests) are just a few of the reason behind batch testing. Our batch tests are available for you to review. Indiana requires all CBD products to be batch tested and to make the information available for the customer to review before buying. Mir is in Indiana and after reviewing the state law, we felt it important to incorporate a code into our label as part of our commitment to be transparent to our customers regardless of what state our products are sold in. There are some companies known for selling CBD tinctures but are only selling hemp oil tinctures in Indiana and skirting by this law because it isn’t CBD oil, it’s just hemp oil. Unfortunately, the average consumer doesn’t know this and think they are buying CBD oil. This is happening in stores and online.
It is important that companies earn your trust in their products. At Mir this is the cornerstone of our company. We strive to use quality ingredients in every bottle that we put our label on. And while we are in the industrial hemp business, we are not and never will be in the marijuana industry.
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